CRM Communications Specialist

Job Description:

CRM Communications Specialist

Description

Overview

The CRM Communications Specialist will administer and utilize the City's community engagement system to support resident communication through text messaging, mass email communication, and online discussion tools. The position will oversee communications, subscriber management, compliance with communication regulations (CAN-SPAM, data privacy standards), and analytics reporting.

Responsibilities

• Administer and utilize the City's Community Engagement/CRM system

• Develop and manage message templates for SMS, newsletters, and alerts

• Configure automation workflows and audience segmentation structures

• Develop resident and employee communications

• Maintain subscriber data accuracy and integrity

• Perform list imports, exports, validation, and cleansing

• Monitor opt-in and opt-out compliance requirements

• Assist departments in writing, scheduling and deploying mass communications

• Review messaging for writing quality and formatting

• Ensure communications adhere to established standards and policies

• Monitor message delivery rates and troubleshoot delivery failures

• Generate engagement reports (open rates, click-through rates, opt-in growth)

• Analyze performance trends and identify improvement opportunities

• Prepare summary reports for Communications leadership and executive staff

• Recommend strategic adjustments to improve engagement outcomes

• Provide formal and informal training to City departments

• Develop standard operating procedures for platform usage

• Promote consistent and compliant messaging practices citywide

• Research emerging community engagement platform/CRM tools and best practices

• Recommend enhancements or system integrations

• Support expansion of multilingual and targeted outreach efforts

• May be asked to perform other duties as assigned

Position Type and Typical Hours of Work

• Exempt - Full-Time
• Flexibility to work evenings, weekends, and holidays is a schedule requirement
• In the event of an emergency, employees are required to work to provide for the safety and well-being of the public, including the delivery and restoration of vital services.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified in this position. This job description is subject to change as the needs and requirements of the job change.

Qualifications

• Bachelors Degree (BA/BS)

• Two (2) years of experience

Licenses and Certifications

Required

• A valid driver's license is required; successful out-of-state candidates must be able to obtain a valid Texas driver's license within 90 days of hire

Employment Testing

Employment is contingent on passing any post-offer pre-employment screening as listed below:

• Criminal Background Check: Yes

• Motor Vehicle Record Check: Yes

• Drug Screening: Yes

• Physical Exam: Yes

Basis of Rating

A recruitment consultant will evaluate all applications against the posted qualifications and may request additional information. The city may also conduct additional skill assessment tests, in addition to the panel interview.

Supplemental Information

• Any position that lists a minimum qualification for education level and/or license/certification will require the applicant to provide proof of documentation if selected for hire into the position with the City of Corpus Christi.

The City of Corpus is an Equal Opportunity Employer and complies with the Americans with Disabilities Act and Uniformed Services Employment and Reemployment Rights Act (USERRA). If you require an accommodation in order to apply for a position, please request assistance from the Human Resources Department.

Closing Date/Time: July 13, 2026

Salary:

47,563.36-52,319.69 USD